For coaches

Turn sessions into content that finds clients

You already explain this for a living. The recording of you explaining it becomes the article that answers the same question for someone still searching.

Demonstrated expertise

Show the thinking, not the credentials

A page that answers a hard question properly beats a page listing qualifications. Prospective clients read the first and skim the second.

Problem-first discovery

Get found on the problem, not on your name

Nobody searches your name until they already know it. They search the thing that is going wrong — and the article about it is how they arrive.

No second job

Publish without becoming a writer

The material already exists in the talks and sessions you give. This is the step that turns it into pages.

What you get

The parts that do the work.

Screenshots from the recording

Frames pulled from the footage itself and placed through the article, so the pictures are the actual thing rather than stock.

Your brand on every draft

A brand kit per workspace carries your colours, your licensed typefaces, two logo marks, the byline and the footer — and, since 19 August 2026, your written voice: paste something you have published and the drafts follow how you actually write. Measured, not trained.

Internal links that exist

Links are placed deterministically from pages actually crawled on your own site. The model is never asked to invent a URL.

The SEO fields, filled in

Title, meta description and headings written with the draft rather than bolted on after, and editable before anything publishes.

Publish where you already publish

Straight into WordPress, Ghost or Webflow, or out as clean HTML or Markdown.

Nothing invented

Numbers, names and quotations are preserved or the variant is discarded. Every claim traces back to the source.

Questions

Coaches, answered.

Only with explicit permission, and most coaches should not — use your own talks, workshops, webinars or a recording made deliberately for the purpose. Confidentiality is not worth a blog post.

It follows your recording's own phrasing, because that is the source material. A dedicated Brand Voice trainer is still in build.

That is usually a signal rather than a problem: the thing you keep explaining is the thing people keep needing, and it deserves the strongest page on your site.

Yes — the brand kit carries the footer and links that get appended, so every draft ends the way you want it to without you retyping it.

Start with something you have already made.

A recording, a link or a transcript. It comes back as a draft you can read, edit and publish — on your brand kit, in your words.