Free tools

Free AI writing and SEO tools

Headlines, outlines, meta descriptions, transcripts, captions and word counts — the jobs you do every week, done in your browser. Free to use, with nothing to sign up for before you start.

Questions about the free tools

Are these tools really free?

Yes. Every tool on this page is free to use in your browser. The AI writing tools come with a daily allowance, and a free Recast account gives you more.

Do I need to sign up?

No. You can start using any tool straight away. Some of the AI tools ask you to create a free account once you have used them a few times in a day.

Which of these tools use AI?

The generators — headlines, titles, outlines, captions and rewrites — write with AI. The checkers and counters, like readability, keyword density, URL slugs and word count, work out the answer directly, with no AI involved.

How are these different from the Recast workspace?

Each free tool does one job. In the paid workspace they work together, so one link, video or keyword becomes an article, social cards in your brand and a publishing schedule.

The paid workspace is where these stop being separate tools and start handing work to each other.