Tell the story more often, with fewer hands
The work is happening and almost none of it is written down, because the person who would write it is doing the work. This turns what you already record into pages people can find.
Publish without taking anybody off the work
A talk, a site visit, a trustee update, a volunteer briefing. The recording becomes the draft, and someone reads it rather than writing it.
Be there when somebody searches for your cause
Donors, volunteers and journalists search for the thing you do, not for your name. A written page is indexed for that; a video and a newsletter are not.
Sound like the same organisation whoever presses publish
The brand kit carries the colours, the byline, the footer and the written voice, so a rota of volunteers produces one recognisable thing rather than six.
The parts that do the work.
Screenshots from the recording
Frames from the talk or the visit itself — the work as it happened, which is the only picture worth publishing.
Your brand on every draft
Your colours, typefaces, logo, byline, footer and written voice, so a rota of volunteers produces one recognisable organisation.
Internal links that exist
Links are placed deterministically from pages actually crawled on your own site. The model is never asked to invent a URL.
The SEO fields, filled in
Title, meta description and headings written with the draft rather than bolted on after, and editable before anything publishes.
Publish where you already publish
Straight into WordPress, Ghost or Webflow, or out as clean HTML or Markdown.
Nothing invented
Figures about your work, your funding and the people you serve are carried from your own source or the draft is discarded.
Nonprofits, answered.
Ask us. Rather than publish a policy we would have to keep true, the honest answer is that it is a conversation — get in touch and say what you do.
Nothing publishes on its own, everything lands as a draft, and approvals can be required before anything leaves. For beneficiary stories the rule is the same as it always was: consent first, and read every draft before it goes out.
The job is paste a link, read the draft, press publish. That is the whole thing, which matters when the rota changes every month.
Each campaign or region can have its own workspace with its own sources, brand kit and queue — the same mechanism agencies use to keep clients apart.
Same workspace, different job.
Start with something you have already made.
A recording, a link or a transcript. It comes back as a draft you can read, edit and publish — on your brand kit, in your words.