Ship content at the rate you ship product
You already record the demos, run the webinars and write the release notes. This turns each of them into a page that can rank, without anybody being hired to do it.
Stop the blog being the thing that slips
A webinar, a demo, a customer call, a changelog entry. The recording is the brief, so the writing job becomes editing and the queue stops emptying.
Publish without a specialist in the loop
Title, meta description, slug, focus keyword, takeaways and FAQ schema come with the draft rather than as a second job nobody has time for.
Never ship a claim your own docs do not support
Numbers, names and quotations are carried from the source or the draft is discarded. Marketing copy that invents a limit or a price is a support ticket.
The parts that do the work.
Screenshots from the recording
Stills from your own demo or webinar, placed through the article — the product on screen rather than a stock photograph of a laptop.
Your brand on every draft
A brand kit per workspace carries your colours, your licensed typefaces, two logo marks, the byline and the footer — and, since 19 August 2026, your written voice: paste something you have published and the drafts follow how you actually write. Measured, not trained.
Internal links that exist
Links are placed deterministically from pages actually crawled on your own site. The model is never asked to invent a URL.
The SEO fields, filled in
Title, meta description, headings, takeaways and FAQ schema written with the draft, so shipping a page does not need a specialist in the loop.
Publish where you already publish
Straight into WordPress, Ghost or Webflow, or out as clean HTML or Markdown.
Nothing invented
No limit, price or capability appears in a draft unless your own source says it. Marketing copy that invents a feature is a support ticket.
SaaS teams, answered.
A changelog entry ranks for your product name, which people already know. The same release written as an article ranks for the problem it solves, which is where people who have never heard of you are looking.
Yes. Approvals are on from Studio upwards and are enforced on every publishing route, so a draft cannot leave without a named person releasing it.
Add it as a site and its pages are crawled, then used as internal link targets — so a new article links into your docs where the words already match.
No. Your sources are read to produce your drafts and nothing else. Brand Voice measures a sample you paste rather than training on it, which is a different thing and it is why we say measured.
Same workspace, different job.
Start with something you have already made.
A recording, a link or a transcript. It comes back as a draft you can read, edit and publish — on your brand kit, in your words.